About the job
Job Title: Social Media Executive
Reporting to: Head – Marketing
Job Overview:
As the Social Media Executive, you will be responsible for developing and implementing our school’s social media strategy across various platforms, with a primary focus on creativity, content quality, community engagement, competitor analysis of organic content, social listening, and utilizing AI/new-age tools for data analysis and content creation. Your role is pivotal in maintaining and enhancing our school’s reputation and online visibility.
Key Responsibilities:
Social Media Strategy:
Develop and execute a comprehensive social media strategy to promote the school’s values, programs, and achievements.
Stay updated on the latest social media trends, algorithms, and emerging platforms.
Content Creation:
Create engaging, high-quality content, including written posts, graphics, videos, and other multimedia elements, that align with the school’s brand and messaging.
Write and edit content natively in English, ensuring flawless grammar, style, and creativity.
Cover school events across the year for posting on social media channels
Community Engagement:
Foster and maintain an active online community by responding to comments, messages, and inquiries in a timely and professional manner.
Implement strategies to boost user engagement and interaction.
Competitor Analysis:
Conduct regular analysis of competitor’s organic content to identify trends, strengths, and weaknesses.
Use insights to refine our content strategy and maintain a competitive edge.
Social Listening:
Monitor online conversations and sentiments related to the school and the education sector.
Gather insights from social listening to guide content creation, engagement strategies, and issue resolution.
AI Tools Expertise:
Utilize AI tools for data analysis to gain insights into social media performance and audience behavior.
Implement AI-driven strategies for content scheduling and optimization.
Campaign Management:
Plan and execute social media campaigns to support admissions, events, and other school initiatives in collaboration with the Digital Head and Marketing Manager.
Monitor and analyze the performance of campaigns and make data-driven adjustments as needed in collaboration with the Digital Head and Marketing Manager.
Analytics and Reporting:
Monitor key social media KPIs and provide regular reports on the performance of various platforms.
Use analytics and insights from AI tools to make recommendations for continuous improvement.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Executive, preferably in the education sector.
Exceptional writing skills and the ability to create compelling, creative, and error-free content in English.
Proficiency in using social media management tools, analytics platforms, social listening tools, and AI tools.
Strong project management skills and the ability to work both independently and collaboratively.
Knowledge of UAE’s cultural and educational landscape is a plus.
UAE Driver’s license is a plus
Interested candidates can apply on our website: http://www.fortes.co/Careers
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