About the job
Over the last 10 years, The PETSHOP has made a real difference in the pet community and helping pet parents along their journey. This is a great opportunity to join the largest dedicated pet retailer in the region, with 6 retail stores, a high-volume eCommerce business unit and a mobile app. The business is expanding fast, and this role will help shape the bright future for the business and industry.
Are you a Passionate, Curious and Dynamic individual?
Looking for a new challenge working within a fast-paced environment? Keen to explore an opportunity to work within one of the most exciting sectors where you can really put your skills to the test and make a real impact?
Love social media! Fun Loving attitude but gets the job done! Love Animals? Bonus!
You could be just what we’re looking for.
Manage the creation and execution of social media PR and influencer strategies and campaigns.
In this role you will work to increase brand awareness, drive positive brand sentiment, and grow audience engagement across a range of social platforms.
You will have the ability to make data-driven decisions and report on the effectiveness of all activities.
You will spearhead the creative strategy planning and execution of original content for social channels including Instagram, Facebook, TikTok, Snapchat, Pinterest, etc that will grow the customer base.
You will be the voice of the brand working closely with influencers and customers engaging with customers across channels and providing a deep understanding of digital culture and trends.
You will manage and maintain internal and external partnerships to support business initiatives inclusive of vendor and agency relationships.
Create a social media strategy to grow reach and increase engagement across all platforms.
Develop and manage the social media calendar in line with Marketing and Trade plan and new product launches.
Ability to use a hands-on approach with all aspects of social media from strategy to creating compelling content across all platforms.
Handle community management by responding to questions and comments in a timely and effective manner while also leveraging the brand voice across multiple social media accounts.
Attend events and launches to ensure maximum coverage.
Ensure consistent positive brand representation across all platforms.
Keep up to date on regional and global trends and align local plans where applicable.
Keep to date with competitor channels and share learnings and insights with the team.
Analyze campaign performance in relation to the campaign objectives and business goals and identify successes and areas for improvement.
Create a long-term influencer strategy to improve brand awareness.
Explore negotiate and manage relationships with content creators, influencers, and brand ambassadors that align with the brand.
Cultivate and develop influencer and editorial relationships and help build a community of brand advocates.
Strong existing networks with regional press and influencers.
Lead influencer campaigns from ideation execution to data analysis and reporting.
Confidently lead nano micro and macro influencer campaigns.
Serve as the primary contact for influencer marketing.
Collaborate with category buyers to support their marketing requirements.
Manage all in-store communications and logistics in executing events and store influencers activations.
Minimum 3-5 years proven professional experience in PR, Influencer, Digital and Social Media Marketing.
Professional experience working with Instagram, TikTok, Facebook, Pinterest, Snapchat etc.
Hands on experience in content creation (text, image and video).
Ability to create and edit fun and engaging content.
Excellent communication and interpersonal skills, ability to communicate and build relationships across the organization at all levels.
Strong planning and organizational skills with a sense of priority and attention to details.
Excellent time management skills and the ability to adapt well to change and multi-task.
Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing.
Has an enthusiasm to proactively present learnings and suggest new ideas.
Hard-working, self-motivated, and passionate
High level proficiency in written and oral English
Problem solving oriented.
Excellent copywriting skills
Ability to work in team as well as independently.
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