About the job
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That’s the Power of Us. Thats the Power of PVH.
The Team
The PVH Southeast Hub is one of the most dynamic Hub organizations within PVH. We are responsible for developing the PVH brands (Tommy Hilfiger and Calvin Klein) in the emerging markets such as Italy, Turkey, Greece, Middle East, Africa, and the CIS region. While covering a massive area counting 45+ countries, our hub is extremely diverse (25+ nationalities) and has strong potential. We are ambitious and committed to unlocking our full potential and to optimize the positioning of PVH in our markets.
In this ever-changing environment the opportunities are almost endless. We believe we can outcompete our best competitors through strong (consumer & product) focus and (cross-territorial) collaboration.
The Position
The Senior Marketing Specialist will execute cross-functional projects and marketing activities to drive brand awareness, traffic and activate local communities to increase the visibility of the brand across the MEA and CIS countries.
Key Responsibilities
General team support across all marketing activities within the region and delivery of activations across all channels
Support on brand asset distribution ensuring brand guidelines are always adhered to across all channels and then Brief approved requests to the media team and provide assets to partners;
Support wholesale partners with marketing requests and execution including delivery of special projects, e.g. campaign launches, pop ups or partner windows
Managing and supporting GCC PR agency for all sample requests and management as well as tracking and reporting on all influencer and PR activations, proactively seeking out new talent and PR opportunities in our markets.
Marketing Calendar management: own and update the Retail marketing calendar;
Creating seasonal briefs for the different territories to localize our global objectives and translate them into meaningful marketing objectives for each market .
Track the social media activities on partners channels and ensure brand alignment;
Support on seasonal marketing recaps & activities reports;
Support on key global and local events, ad hoc regional projects and marketing activations, and ensure representation from the local markets in all global activations and events.
Build and maintain collaborative relationships with internal and external stakeholders to achieve set objectives and create a positive working environment.
The Ideal Candidate
2-4 years relevant working experience in fashion, retail brand or ecommerce environment (or in relevant functions) in an international matrix/complex organization;
Global mindset, possessing the ability to translate global initiatives into local needs;
A completed Masters or Bachelor Degree in Business, Marketing or Communications;
A proven track-record in marketing, Project Management (managing multiple projects simultaneously), combined with a flexible approach to (last-minute) changes;
Pro-active, results driven, organized and efficient;
A strong consumer-focused and service-minded mentality;
Good interpersonal communication skills to manage vendors, agencies, stakeholders, and foster inter-departmental collaboration;
Working knowledge of MS Office (Outlook, PPT, PDF, Word, Excel), OS Keynote and preferably knowledge of Adobe Photoshop/InDesign/Illustrator;
Fluent in the English and Russian Language, verbal and written, Arabic is a plus.
International experience is a plus.
What You Can Expect From Us
At PVH, we understand that the success of our organization is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates both at home and at work. Benefits include:
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