About the job
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.
Groupm is now looking to integrate the role of media and eCommerce in a deeper way, using data, technology and best practice media execution to do so. This role will be crucial to the success of this business objective. The role is unique as it has the ability to impact the business directly and work hands on with the client and their most valued partners, the retailers. We have a great working relationship with the client team, have a very healthy business and have a great network across the globe to support.
The role is a dual role of supporting the management of GroupM media activations on eCommerce platforms and deeper integration between brand and eCommerce media. The role will work in conjunction with our brand planning teams and a key responsibility will be the planning and buying of digital media across key eCommerce platforms for all GroupM product categories.
The Programmatic Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our clients expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.
Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.
Competently create media plans designed to achieve specified KPI.
Understand the products and solutions that could be relevant for clients that have been developed within the group.
Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
Client and Partner Management
Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client’s objectives and KPIs.
Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.
Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
Working with your line manager to ensure the effective management of more junior team members and your direct reports in Dubai, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.
Passionate about programmatic activation and driving continued excellence.
Confidence in core trading platforms, DV360, TTD and Amazon.
Have experience in GCC market is a must
Nice to have, experience working with mobile DSPs or on app download campaigns
Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Ability to develop and execute comprehensive testing roadmaps in the Programmatic space audience, media, creative
Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
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