About the job
Our Mission
Reduce inequity by helping immigrants move money home by becoming the leading cross-border fintech for immigrants.
The Team
> Founded by Harvard grads / 3rd-time founders — also founded Segovia (successful exit) and GiveDirectly (>300M revenue, fastest-growing NGO).
> Top performers from top and varied organizations (e.g., Bain, Bolt, Google, McKinsey, SafeBoda, Uber, Zipline) — we like moving fast, and we hire people that do as well.
> Driven by mission, guided by values (see below) in deed, not just word.
> Team as global as the mission, >30 languages from 25 countries (i.e., if youre interested in learning to make Chicken Moambe, were the place).
About Us
Launched in 2019, Taptap is tapping into a transformative shift in global finance: from banks to phones. While this has affected wealthier countries as well, it has been nothing short of a revolution for the emerging markets where the overwhelming majority of population had been unable to access digital finance previously. Its first product, Taptap Send, allows immigrants to send money home instantly and with no fee*, saving money in the process. With a formal market size of >700B alone, weve got a lot more saving to do for our users. And thats just the beginning .
Our Investors
Spark Capital, Canaan, Reid Hoffman, Breyer Capital (Jim Breyer), Unbound (Shravin Mittal), Wamda (Fadi Ghandour), Firstminute Capital, Slow Ventures (Sam Lessin), Helios Partners (Souleymane Ba), Crossbeam Ventures (Ali Hamed), Nikesh Arora, Samih Toukan, and many other context-specific angels
We charge fees for transfers on fixed exchange rate corridors (e.g., XOF, XAF).
The Role
As the Sr. Growth Manager for Egypt, your role will be to develop and scale Taptap Sends growth amongst the Egyptian diaspora in our sender-side markets: the UAE, US, UK, EU, and Canada. You will be excited to manage all growth-related functions in said markets, including: customer acquisition and retention strategy, user research, marketing activities (online and offline), brand awareness, social media presence, product quality, as well as customer experience. You will have an acute own it mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes.
Reporting to the Egypt Country Manager, youll combine great operational prowess with a data-driven test-and-learn mindset. Youll be a creative thinker who is always looking for ways to hack growth.. The role offers the chance to join an early-stage, high growth startup; to have a positive impact on the communities we serve; and to directly lead a growing team.
Responsibilities
Build trust-based relationships with diaspora communities through in-person and online communications
Conduct customer research with transfer senders and recipients on a regular basis
Initiate, negotiate and build partnerships with community associations and organizations
Set up offline and online advertising campaigns
Source and lead community ambassadors and influencers
Manage agencies for Paid, Creatives, and Events
Manage customers CRM
Optimize Operations with help from Product, Ops, Eng and Support teams
Deep dive into customer pain points and work with the different teams as well as the Country Manager to solve them
Travel to our major corridors to connect with and better understand the Egyptian diaspora and grow our customer base
Dedicate part of your time to call customers and respond to messages/comments on our social media channels
Work with the Country Manager to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns
Requirements
Based in Dubai – United Arab Emirates (secondary locations; UK and US are viable but less preferential)
5-7 years of experience in high growth-environment such as startups, marketing, fintechs
Exceptional knowledge and networks among the Egyptian diaspora in the UAE and around the world (Europe, UK, US and Canada)
Strong business development/sales/marketing/analytical background
Experience with paid marketing activities
Having contacts with Egyptian influencers and celebrities is a plus
Strong interpersonal and communication skills
Passion for working with and for migrant communities
Resourceful and has the ability to get things done. Also doing more with less
Fluency in English and Arabic, written and spoken, is a must
Also you are
Outgoing – you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures
Execution oriented – we have an impact first philosophy and a lot to be done. You should be able to take an idea to implementation
Mission-Oriented – you are passionate about working with immigrant communities and/or financial inclusion
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