Accountable for the mRNA Therapeutic Area in the MERA Region, matrix leadership of local marketing, category leads, cross-functional partners across multiple countries, and BMLs to drive the strategic vision of the growing mRNA business / portfolio including inline and pipeline assets. Reports to the mRNA EMGL and champions the mRNA TA for MERA in close collaboration with MERA Cluster President and Country Managers.
Accountable of the therapeutic area performance at the regional level. Secondary P&L accountability for the therapeutic area.
Matrix leadership of country level marketing teams, category leads, and local cross-functional stakeholders, and enterprise BILs to develop and execute asset specific strategies and generate rapid uptake
Sets regional vision and direction for the therapeutic area (objectives, strategies, tactics, customers, field force, etc.)
Manages the products lifecycle from launch (asset and indications).
Responsible for extensive people coaching and mentoring across a geographically dispersed virtual team, including enhancement of marketing capabilities
Proactively works with CBLs, Category Leads, BILs, Country Managers and Cluster President to identify potential issues to budget delivery and initiates action plans mitigating any issues
Liaise with Global Team to deliver and align business priorities.
Proactively recommends Buy-Up opportunities to boost growth
Drives innovation and Dare to Try / Breakthrough projects in a highly competitive market
Aligns with other EM regions to leverage best practices
Obtains external and internal insights to inform strategy, messaging, tactics; gathers thorough competitive intelligence; generates market research requests and helps compile market feedback from CBLs
Plans/forecasts, spends, and tracks brand budgets at regional level
Tracks revenue performance and relevant launch uptake metrics; designs interventions to mitigate risks or leverage opportunities through business cases all-year-round (incl. P&Ls)
Regional POAs / CBL training (LRF Forecast Models, Strat Refresh, etc)
Proactively and cost-effectively streamlines promotional efforts; seeks opportunities to more effectively execute marketing activities to free CBLs time to focus on customers-facing
Establishes cross-functional teams where appropriate and interface with regional and country stakeholders through effective matrix management
Identifies, develops and manages effective relationships with customers, which have regional reach, and ensures that Pfizer is positioned as a leading, innovative and ethical provider of health care solutions
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Key Leadership Experience For The Role
Growing and Inspiring Others to Bring Their Best
Sustaining Owning our Purpose and Compliance Culture, inspiring others by role modeling our values
Driving an inclusive environment that treasures Joy and encourages colleagues to bring bold ideas forward
Setting A Strategy to Continue to Evolve the Go to Market/Business Model
Building and leading the global strategy and the asset lifecycle plans, ensuring consistency of global positioning and messaging across regions
Setting and leading bold strategies to increase patient access and affordability with risks assessed and a mitigation plan developed
Managing A Portfolio with Different Product Lifecycle Stages
Making appropriate strategic and investment recommendations to PSI and Pfizer governance bodies aligned with pipeline prioritization
Identifying growth opportunities/risks, including market expansion, product enhancements, packaging enhancements and go-to-market plans
Leading and Partnering with Others to Bring Value To Our Patients
Optimizing internal connections and resources to bring the best value of others (country, region, global and HQ) to create a collaborative expanded network
Driving effectiveness of the GLocal model by leveraging the principle of co-creation and by holding others accountable
P&L Accountability (e.g. Country Manager, BU Head)
Managing A Full Portfolio and Deliver Profitable Growth
Ensuring robust and accurate financial forecasting aligned to brand opportunities, brand aspirations and market dynamics
Monitoring performance of the portfolio, recommend strategies, course-correcting actions to leverage the best investment opportunities
Education And Experience
Bachelors degree required, MBA is preferred
10 years+ of diverse commercial experience
Technical Skills Requirements
Expect candidates to demonstrate these competencies:
Demonstrates business acumen and entrepreneurial spirit
Acts decisively in complex and fast-moving environment
Holds people accountable
Leads change and innovation
Commits to One Pfizer and OWN IT
Builds effective teams
Demonstrates matrix and cross-functional leadership
Expect candidates to demonstrate these commercial /management competencies
Market Customer and Competitor Insight and Focus
Experienced in highly competitive markets
Strategies & operational business / Marketing Planning (in- and above-market)
Data analysis, interpretation and communications
Performance and Program Metrics (strong track record of high performance)
Pfizer Gulf is an equal-opportunity employer, and we are proud of our commitment to creating a diverse and inclusive candidate pool to support and empower our workforce.
We strive to ensure that our people are heard, seen and cared for by creating an environment that fosters inclusion and inspires colleagues to speak up to promote an engaging and inclusive culture where they can thrive.
Our diverse workforce represents the patients we serve and the communities in which we operate.
We look forward to reviewing your application and thank you for your interest.
Marketing and Market Research
Towers Rotana is currently seeking for passionate and dynamic Finance professionals who pride themselves on their ability to deliver extraordinary...Apply For This Job
Key Tasks and Responsibilities: Effectively exemplify the companys Leadership Competencies Actively seeks and utilizes an effective mentoring relationship(s) Establishes medium...Apply For This Job
At NICE we are passionate about removing the friction between companies and consumers, creating extraordinary experiences that build brand loyalty...Apply For This Job
About the job Assumes full responsibility for payroll and payroll reports including preparation of payroll budget. Management of travel accounts...Apply For This Job
Who we are: Known as the Work Life Platform, Bayzat is one of the leading employee benefits SaaS platforms that...Apply For This Job