Performance Media Specialist (FT) Full Time

About the job
Job Title: Performance Media Specialist

Job Description

The Paid Media Strategist will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing group and marketing teams to execute paid search, display, and social advertising strategies across multiple brands. This includes keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis, and campaign reporting. The candidate will be expected to improve paid media campaigns efficiency and increase conversions.

Requirement

Demonstrate an ability and willingness to learn new skills independently
Possess the ability to communicate directly with clients, both verbally and in writing
Have a strong analytical background
Be detail oriented, highly organized, with a keen eye for consistency
Be able to work effectively in a collaborative team environment, and independently as required
Have a strong desire to learn and add value to the team
Be solutions oriented
Have worked within platforms including Google Adwords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads

Roles & Responsibilities

Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms
Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
Troubleshoot, problem solve, and find creative solutions to client-specific needs
Assist creative team with ad creation through copywriting and strategic direction
Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
Ensure campaigns are meeting clearly defined conversion objectives
Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
Maintain knowledge of industry best practices and new technologies

Qualifications

Bachelor’s/ Diploma degree in Marketing/ Mass Communication/ BBA/ BCom
3-5 years of hands-on digital marketing experience in paid media marketing
Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs
Understanding of past and current digital marketing and technology trends
Deep knowledge and passion for technology, digital marketing, and innovation
Goal-oriented and self-motivated individual with excellent communication skills and focus
Drive to deliver and exceed performance goals
Proactive, collaborative, and results-driven work style

Only Applicants in UAE can Apply.

Job Type: Full-time

Salary: AED3,000.00 – AED5,000.00 per month.

Experience

Performance Media Specialist : 3 – 5 years (Required)

Ability To Commute/relocate
Dubai (Al Qusais) : Reliably commute or planning to relocate before starting work (Required)