Marketing Specialist Full Time

About the job
Job Purpose

A Marketing Specialist analyzes marketing trends and works with companies to create creative campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

Key Result Areas

Conduct market research to find answers about consumer requirements, and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, etc.)
Liaise with external agencies to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Write, proofread, and edit creative and technical content across different mediums