What if the work you did every day could impact the lives of people you know? Or all of humanity?
At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options
Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.
As a key member of our Asia Pacific, Middle East and Africa (AMEA) Marketing team the responsibility of this role is to manage the planning, execution, optimization and reporting of integrated marketing programs with a focus on Emerging Markets.
The main tasks include partnering with the wider marketing, commercial and Channel Partner teams to synthesize customer needs, market conditions, competitive intelligence and business opportunities into clear marketing objectives. Then to plan and execute marketing programs that may include tactics such as events, trade shows, seminars, webinars and any other activities to deliver a best in class customer experience.
This individual should have a deep understanding of marketing concepts and fundamentals and will be required to interact with a matrixed, cross-functional and geographically dispersed team including Channel Partner networks in the planning and execution of the above.
Translate strategic marketing plans into successful tactical marketing programs to create awareness, generate leads, accelerate sales opportunities and ultimately drive revenue
Work collaboratively with segment, product and generalist marketing managers, providing input on product positioning, messaging and outbound marketing strategy/mix to maximize results
Management and execution of multiple events, tradeshows and Illumina events of varying sizes across the Emerging Markets region providing on-site support as required.
Project manage the implementation, tracking and reporting of marketing activities, adjusting course as required to maximize effectiveness
Management and coordination of logistics for all activities including budget and finance management, reporting and general administrative tasks.
Work to develop, maintain and strengthen the link between marketing and sales specifically with regards to marketing campaigns and programs.
Build and manage close relationships with our Channel Partners, work with all parties to conceive and execute marketing plans for key market segments and geographies of responsibility.
This role will require some international travel
Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.
Bachelor or other related degree in business, marketing and/or communications required.
Bachelors degree or work experience in the biological sciences, chemistry, genetics or other related field is desirable.
All listed requirements are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities.
Minimum of 5 years experience in marketing, marketing communications and/or product marketing in life sciences, technology or other B2B industries.
Current and proven track record and experience in leading campaign and program development.
Must have exceptional written & verbal communication and organizational skills
Some experience in sales is also an advantage.
Illumina believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
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