About the job
Summary
Working closely with the Regional Country Manager and local management team, you will be responsible for the creation and management of integrated marketing campaigns to meet the local and regional business needs within the corporate marketing goals, policies, and processes. This includes the management programs budgets from concept to post-campaign follow-through, with timely performance management reporting throughout. This dynamic and successful region currently focuses on UAE, Saudi Arabia, Qatar, Kuwait, but includes other countries.
Responsibilities
Management
Work with the Regional Marketing Director and corporate marketing teams to create and execute marketing plans with management approval, for campaigns that meet the regional business needs within the corporate marketing strategies, goals, plans, and reporting
Manage the local marketing team, budgets, and agencies to deliver professional, high-quality marketing services to support the achievement of target revenue and other business performance indicators, e.g. long-term customer satisfaction
Teamwork
Work collaboratively with local and international colleagues to achieve, within budget, process, policies, and strategies the regional and corporate marketing objectives
Work closely with all company departments to maximize market: awareness; interest; desire; action; success; engagement; collaboration; product and services adoption; and advocacy
The role is office-based and requires local and international travel.
Campaigns and Marketing Services
Generate marketing qualified Leads to achieve the agreed objectives and key results
Provide marketing services and assets to assist the target audiences with their communications, solution adoption, and community engagement
Manage industry and InterSystems local events and participation, and or support third-party events from concept through to follow-through activities with appropriate budget and performance management reporting. This includes: tradeshows; conferences; seminars; roundtables; webcasts; customer Go-Live milestones meetings, and User groups
Gather continuously market information to ensure that the local management, Regional Director of Marketing, VP of Marketing, and corporate Marketing teams are fully aware of opportunities for enhancing customer satisfaction and success; InterSystems reputation management, and business success.
Additional Management
Manage the local contact databases for marketing automation to ensure they remain complete and accurate at all times, within company processes and policies, e.g. supporting Sales methodologies (MEDDPICC), and fully compliant local and global regulations, e.g. ensuring transparency, consent, and governance of personal data according to GDPR and other local laws.
Maintain the required narrative and statistics for timely and informative performance reporting, for feedback and planning with local and marketing management, and colleagues
Manage the performance of the local marketing team and agencies to achieve agreed goals within the agreed quality standards and budgets, with regular reporting
Undertake appropriate development and training for self and local marketing team.
Experience, Skills, and Qualifications
Five plus years prior experience required in a comparable marketing role, ideally for marketing communications for software technology, preferably in health informatics for EMR; integration; interoperability; or data technology organizations
Preferably competent in written and oral business quality Arabic
Proven experience in marketing communications, creating and executing integrated marketing campaigns, and brand development, with performance reporting that delivered business results
Proven experience in managing marketing agencies, for e.g.: PR, social; event management; design; website; etc.)
Relevant degree qualified or equivalent industry experience.
InterSystems
InterSystems is founded on two core principles: excellence and customer success
We are the engine behind the worlds most important applications. Some applications are too important to fail. They support our healthcare systems, businesses, and governments. Health. Prosperity. Society. These are things that matter. What our clients strive to enable every day and what our software helps make possible. Thats why we put everything we have into creating robust technology that can meet todays toughest demands. No matter what the data challenge, we will build a solution. Because solving problems is what we do.
Visit InterSystems.com to learn more, especially our statements on global trust and social responsibility.
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