About the job
Summary
Working closely with the Regional Country Manager and local management team, you will be responsible for the creation and management of integrated marketing campaigns to meet the local and regional business needs within the corporate marketing goals, policies, and processes. This includes the management programs budgets from concept to post-campaign follow-through, with timely performance management reporting throughout. This dynamic and successful region currently focuses on UAE, Saudi Arabia, Qatar, Kuwait, but includes other countries.
Key Objectives
Increase target market awareness of, and interest in InterSystems and its products and solutions
Promote increased and new customer use of InterSystems technology, solutions, and services
Maintain internal communications for employee awareness of company strategy and news
Practice continuous innovation in marketing services, e.g. apply GPT AI for creative and operational use, within the company policy and processes, to improve the quality; automation; creativity, and effectiveness of marketing campaigns that create novel, memorable experiences.
Responsibilities
Management
Work with the Regional Marketing Director and corporate marketing teams to create and execute marketing plans with management approval, for campaigns that meet the regional business needs within the corporate marketing strategies, goals, plans, and reporting
Manage the local marketing team, budgets, and agencies to deliver professional, high-quality marketing services to support the achievement of target revenue and other business performance indicators, e.g. long-term customer satisfaction
Teamwork
Work collaboratively with local and international colleagues to achieve, within budget, process, policies, and strategies the regional and corporate marketing objectives
Work closely with all company departments to maximize market: awareness; interest; desire; action; success; engagement; collaboration; product and services adoption; and advocacy
The role is office-based and requires local and international travel.
Campaigns and Marketing Services
Generate marketing qualified Leads to achieve the agreed objectives and key results
Provide marketing services and assets to assist the target audiences with their communications, solution adoption, and community engagement
Maintain the regional website with fresh content and promotion materials that drives traffic to the local and corporate websites using appropriate campaigns, processes, and tools
Use digital marketing to synchronise the buyers journey with InterSystems sales processes. For example: SEO optimisation; Google Ads; LinkedIn; YouTube advertising; Social Selling/Media; etc. that consistently improves agreed Key Results such as curated Followers on LinkedIn
Manage localization of corporate collateral and production of relevant local collateral
Manage industry and InterSystems local events and participation, and or support third-party events from concept through to follow-through activities with appropriate budget and performance management reporting. This includes: tradeshows; conferences; seminars; roundtables; webcasts; customer Go-Live milestones meetings, and User groups
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