About the job
Job Description Marketing Coordinator
Bloom Education is seeking a senior professional in the field of international education marketing for the role of Marketing Coordinator for Bloom World Academy. Reporting to the Head of Marketing & Communication this position will be responsible for the implementation of the strategic Marketing Development Plan. The post holder will help collate and generate news content and ensure that all marketing activity is widely and appropriately publicized across our online platforms, print and digital marketing media. Specific responsibility will be for the day-to-day management of the schools websites, social media channels, targeted communications plan, coverage of daily school activities and the managing and reporting of leads. The post holder will be building close working relationships with members of the teaching and non-teaching staff and the parent ambassadors to enable them to carry out their role. They will maintain positive word of mouth and implement a growth strategy with KPIs for the school’s social media channels. They will build on the school’s excellent reputation ensuring high awareness within surrounding residential neighborhoods, with a focus on student recruitment and retention. They will assist in developing links and partnerships with businesses and community groups.
THE ROLE INVOLVES:
Implementing strategies for enrollment growth, in line with the school’s enrolment and communications objectives and the current needs of the market
Leading school marketing initiatives, in close collaboration with the Admissions team to ensure excellence in service delivery to prospective families throughout their enrollment journey.
Managing external and internal marketing, communication, social media and PR efforts, including:
Liaise with teachers and staff to identify opportunities for engaging news stories that are on brand for promotion via our website and social media channels.
Working with admissions and education teams to conceptualize and execute in-person/virtual events, open houses, and tours to drive prospective parents to the admissions office.
Drive inquiries /event registrations via a mix of channels
Create monthly social media strategies, provide active oversight and sign off on social media, branding, design, copy and traffic flow
Overseeing communications and materials to maintain the schools brand standards including: updated brochures and print materials; updated video and photo assets; environmental branding around the school.
Develop and maintain website content to ensure it is always fresh, comprehensive, up-to-date and focused on evidencing our Schools narrative and Promises.
Leads on all activations and events based in Dubai, on behalf of Bloom Education and the schools.
Manage the production of the annual Review magazine by commissioning, collating, editing, and proofreading content.
Escort photographers and videographers on school premises, when requested.
To work with the Head of Marketing and Communications to develop personal links with feeder schools, key employers, local estate agents, nurseries, relocation agents and developers to maximise student recruitment opportunities.
Collate updates from Heads of department for student and parent handbooks.
Overseeing processes for managing leads and enquiries and provide regular reporting.
Responsible for reporting on competitor marketing activities in Dubai
Excellent communication skills in English – copywriting, editing and proofreading.
Strong design aesthetic
Understanding of using a CMS for website management.
Understanding of Hubspot and Mailchimp
Management of social channels such as Facebook, Instagram, Twitter, LinkedIn and YouTube creating and curating content, social influence building
Understanding of online marketing and measurement metrics
Graphic design, photo editing and retouching skills with a working knowledge of Canva, InDesign, Adobe Acrobat, Powerpoint, Adobe Photoshop preferable
Ability to use an SLR camera or similar and able to capture high quality photography/video.
Knowledge of audio/video editing, capable of creating and managing the creation of promotional videos.
Excellent interpersonal skills and a positive and enthusiastic attitude
Strong work ethic and superior professionalism and judgment
Committed to achieving best practice communications and service excellence in marketing and admissions.
Self-Motivated and results-driven
Organized and able to work independently.
Resourceful and collaborative approach to solving problems.
Leadership and influencing skills.
Commercially aware with good business acumen
Proactive and able to prompt others to ensure deadlines and targets are achieved.
Excellent attention to detail
Experience & Qualifications
Bachelor’s degree in business, Marketing or related field of study
Experience working with CRM and funnel management preferable.
Understanding of the role and influence of social media and digital marketing channels from discovery to enrollment
5 years’ experience in marketing, preferably in the education sector in Dubai
Salary & Benefits
We offer a competitive salary commensurate with experience and industry standard benefits package.
Duties listed in this job descriptions will be discussed with the post holder when appointed with some flexibility in order to play to the strengths of the post holder and the needs of the schools.
In addition to the specific duties listed above, the post holder will also be expected to undertake other such reasonable responsibilities and tasks that may from time to time be assigned by the Head of Marketing and Communications.
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