About the job
To manage CBDs Core Products & Cobranded card partnerships end-to-end including project plan for launch, roll-out and enhancement of benefits, usage strategies, partner management (day-to-day engagement, commercials, SLAs, campaigns, lead management), CBD stakeholder management & Product Profitability.
Formulate & execute an effective strategy to ensure high activation rates for new cards acquired for both Core & Co-branded Card vide effective use of Welcome Benefits, judicious application of fees etc.
Formulate & execute an effective strategy to ensure that voluntary attrition rate for the Co-branded cards remain in line with planned numbers, through effective communication and constant review of value proposition.
Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels
Product benefits based on partner strengths, competitor benchmarking and cost-benefit analysis
Drive on-going engagement with the Co-brand partner and usage of product benefits via marketing promotions, campaigns, channel training, process changes etc.
Cards in Force, ENR, Revenue and Margin from the respective cobranded partnerships managed.
Responsible to assess and propose strategic partnerships for issuing / BIN Sponsorship which contributes to the overall Cards bottom-line.
Education and Experience:
Masters degree or equivalent degree
Relevant experience in Cards & Payments domain
3-5 years experience in Cards & Payments project & portfolio management
Previous experience in managing large loyalty programs and/or large co-branded partnerships across airlines, retail, telecom, hospitality space.
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