About the job
The Marketing Specialist is responsible for tasks such as brainstorming ideas for marketing campaigns, creating brand messages to improve brand awareness, researching, and analyzing data, and developing sales presentations. Areas of research include marketing trends, competition, new products, and pricing.
STRATEGIC
Conduct market research to identify customer trends, competitor offerings and demographic data.
Liaise with teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
OPERATIONAL
Developing and implementing marketing plans.
Undertaking competitor research and analyses.
Conducting market research to establish customer trends and habits.
Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
Building and maintaining relationships with new and existing customers through prospecting and networking.
Promoting brand awareness through marketing efforts.
Creating marketing materials for our website and other marketing platforms.
Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.
Performing other duties when needed.
Managing internal Communication traffic.
Strengthen our relationship with clients and company partnerships.
Plan and execute campaigns and events.
Track, analyze and report the success of those campaigns and events.
Create online and offline marketing content.
Empower the sales team with marketing content and campaigns that help drive sales.
Educational Qualifications:
Bachelors degree in journalism, communications, marketing, or a related field.
Experience:
Minimum of 5 years experience
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