About the job
Develop and implement strategies for digital marketing campaigns to meet company goals and objectives.
Monitor and analyze digital media performance to adjust strategies and tactics as needed.
Optimize digital campaigns using SEM best practices.
Monitor competitor activities and identify areas of improvement.
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Manage relationships with media partners.
Develop and manage a budget for digital media campaigns.
Stay up-to-date on digital marketing trends and best practices.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Bachelors degree in marketing, communications, or related field.
At least 5 years of experience in digital media management.
Excellent understanding of digital media platforms and analytics.
Strong knowledge of SEM, Social and other digital marketing strategies.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Excellent interpersonal skills.
Fluent in Arabic and English.
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