Digital Marketing Coordinator Full Time

About the job
DANAHER

A ~$20 billion company that designs, manufactures, and markets products and services with strong brand names, proprietary technologies, and major market positions. Driven by strong core values and a foundation provided by the Danaher Business System, Danaher’s associates are pursuing a focused strategy aimed at creating a Premier Global Enterprise.

Danaher operates globally, with about 50% of its revenues derived from outside the United States. The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business which has historically used available cash flow to fund acquisition activity. Our consistent success is the direct result of our people and the Danaher Business System (DBS). DBS has evolved from a collection of manufacturing improvement tools into a philosophy, set of values, and series of management processes that collectively define who we are and how we do what we do. Today, our DBS tools are designed to help us excel in areas of GROWTH, LEADERSHIP, and LEAN.

DIVERSITY & INCLUSION

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, colour, national origin, religion, sex, age, marital status, disability, veteran status, gender identity, or other characteristics protected by law.

HACH

Was founded in 1947 and had early success with a titration method for measuring drinking water hardness. The company joined the Danaher portfolio in 1999 and has continued to innovate water and liquid testing kits and systems. During the 2016 Olympic Games, Hach Brazil played a critical role in monitoring water quality and safety in the Olympic complex. Recent innovations include remote diagnostics and a Portable Parallel Analyzer to simplify field measurements.

Hach is a world leader in the manufacture and distribution of analytical instruments, test kits and reagents for testing the quality of water, aqueous solutions and air. Our products are designed specifically for quality, accuracy, and simplicity. Strengthened by our sister companies in the environmental industry worldwide, our goal for the future is to continue to provide customers with reliable instrumentation, accurately prepared reagents, proven methods, simplified procedures, and outstanding technical support. We offer an environment that is team-centered, customer-driven, quality-focused, and growth-oriented. Working at Hach will provide you with the opportunity for robust career development.

Position Summary

The Digital Marketing Coordinator, WQ MEA will be responsible for driving water quality digital marketing activities to accelerate incremental revenue growth in the region. Through digital and online techniques and analysis, the digital marketing specialist pursues specific goals in lead generation, lead qualification, communication, brand building, and database management.

Key Responsibilities

Drive demand generation across MEA through utilizing various digital marketing channels.
Manage the development, implementation, monitoring, tracking, and optimizing of PPC campaigns such as Google AdWords.
Manage SEO (Search Engine Optimization) to increase web organic search visibility and ranking.
Drive e-commerce sales through the implementation of strategic and tactical actions
Monitor and report key e-commerce performance indicators (KPIs), including traffic, customer registrations, quote requests and orders, and suggest improvements where needed.
Generate, place and update Hach MEA websites content to ensure a highly engaging customer experience, focused largely on localizing the global format and content so that it’s highly relevant to in-country customers and prospects.
Manage regional email campaign creation and execution through working with the global digital marketing team and regional commercial team.
Create and maintain a centralized resource library for sharing Digital Assets with Distributors and support Distributors with executing digital marketing efforts.
Support the database visibility initiative as directed to maintain an up-to-date marketing database.
Manage the placement of relevant content on external websites, including news sites, business associations etc.
Manage, track, and report digital marketing activities and ROIs.
Support other digital marketing activities as assigned.

POSITION RELATIONSHIPS

Internal

Reports to WQ MEA Strategic Marketing Manager
Product Managers
Sales Managers / Sales Engineers
Global Marketing team

External

Marketing team and Management of distributor partners

Qualifications & Experience

Marketing Communications/Marketing Diploma or equivalent background is required. University Degree is an additional advantage.
Fresh graduate or 1-year digital marketing experience, ideally within a B2B business
Knowledge of e-commerce and search engine marketing: including developing and running pay-per-click campaigns as well as conducting organic search engine optimization.
Knowledge of managing email marketing campaigns, including development of email and tracking and analysis of results.
Positive, proactive, able to multi-task, well organized with an eye for detail
Excellent project management skills.
Strong interpersonal and communication skills.
Proficient in MS Office and good working knowledge of Excel.
Level of travel required: Minimal (<10%)
Experience with Google AdWords and Google Analytics is an additional advantage.
Experience with marketing automation tools such as Marketo
When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.