Data & Analytics Director MENA Full Time

Overview Of The Job

We are currently looking for a Data & Technology lead, to join the GroupM Services team.

GroupM Services – Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

The Lead will be responsible for the overall strategy across the Analytics, AdTechnology and Data Solutions functions, working closely with the respective subject matter experts in developing best practice & process programs to lead a high-performance team.

This person will be viewed as a thought leader across the data & technology landscape, who key stakeholders look to for guidance on industry trends and topics and is someone who can represent GroupM Services Data & Tech in the industry within their respective markets. The lead should have extensive relationships with key technology partners at a senior level with the ability to extract value from these partnerships.

The position requires a high-degree of engagement, working with the CPSO and market leaders across the various agency and business units to identify and develop key opportunities for our clients.

Reporting of the role

This role reports to the Chief Product & Services Officer in MENA

3 best things about the job:

Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.
Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.
The opportunity to learn and collaborate with a wide range of stakeholders across all GroupM agencies and business units in MENA.

Responsibilities of the role:

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at GroupM. Leading and supporting multi project, be involved in external reviews if needed, developing GroupM new analytical tools.
Develop internal programs covering processes, documentation and best practices to ensure team outputs adhere to client SLA’s.
Partner with Agency Technology leads in market, to review industry trends and agency opportunities within data & tech for activation.
Design, ‘package’ & propose scalable Data & Tech activation solutions for agency and clients.
Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans
Assist clients with objective setting for marketing plans
Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
Oversee junior members of the team in the delivery of their responsibilities, ensuring quality and that deadlines are met
Oversee the creation of clear and robust campaign reporting with valuable and actionable insights
Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered
Lead our data & tech partner relationships with GroupM Investment to identify, manage and evaluate current and potential partners.
Deliver knowledge sharing sessions across the markets on industry data & technology developments.
Represent GroupM Services Data & Technology at industry events and thought leadership opportunities.
Be the key POC for your GMS Data & Tech counterparts and lead key global/regional projects in your respective market.
Support the Market Head of GMS in reviewing team performance and development requirements to grow the practice.
Provide training & support the team directors in both their responsibilities and developing new capabilities to become a future leader.
Any other ad-hoc projects or tasks relevant to the position.
Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

What you will need:

Bachelor’s degree in a relevant quantitative field (Statistics, Engineering, Computer Science, Analytics)
7+ years related work experience in a relevant field. You’ll require a broad knowledge across Technology, Analytics and Client solutions consulting.
5+ leadership experience, developing cross functional teams of subject matter experts in their respective fields.
Expert knowledge across the AdTech/Martech industry & landscape.
Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics
Extensive operational and program management capabilities who has led large-scale cross-functional projects & process improvements
Highly skilled relationship builder, with the ability to engage & influence stakeholders of all levels.
Demonstrated Strategic thinker who can develop scalable, measurable solutions to address business challenges.
Advanced communication skills, with experience representing organisations at industry events.
Exceptionally strong experience in partner management, working with key partners to co-develop business opportunities.
Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
The following will be highly regarded:
Previous experience in a Management Consulting capacity.
Project Management certifications (PMP, PRINCE2)
Membership in an industry trade organisation.