Content Strategy Manager Full Time

About the job
Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

This role of Content Strategy Manager will develop a content strategy that fitsto and sets out to achieve our groupwide business goals by brand through mindfully understanding our customers and strategically developing the strategy/ies to inform, educate, excite, inspire and engage current and potential customers with a special focus on High Value.

Role Responsibilities

Lead the analysis of content marketing data to identify content gaps, personalize and anticipate customer/member needs as well as work with the Business Units across the group to ensure excellence in delivering of our communication approach and driving compelling brand stories.
Work closely with internal teams, creative agencies and agency partner editors/copywriters to plan and manage content calendars across channels as well as collaborate with Marketing teams across BUs, content management teams, creative teams, and writers to implement and roll out the strategy
Devise, develop and deploy a groupwide Content Strategy to consistently engage customers across all stages of the Marketing Funnel from brand awareness to advocacy and addresses both our business goals and customer needs.
Develop and oversee the implementation of strong, engaging and consistent messaging and content (assets, visuals, copy writing content etc) for traditional and digital marketing channels and content Marketing and distribution platforms to grow Customer Engagement and deliver business growth and customer/member needs across all Customer Marketing channels following Funnel Marketing Framework.

Minimum Experience/Qualifications

Bachelor’s degree in Marketing, Communications, Advertising, Journalism or related field.
Minimum 5 years of Content Planning and Strategy [preferably within an Agency or Ecommerce company] with proven track record of Content Strategy and Project Management experience including:
Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
Experience creating and editing digital content for target audiences across all multimedia and social platforms o Understanding of content presentation and delivery across all distribution channels [offline and online].

Functional & Behavioural Competencies

Good analytical abilities to spot patterns and trends in content marketing data
Strong content presentation skills.
Outstanding organizational and time management skills.
Excellent copywriting skills with the ability to plan, direct, design content that get results.