The job holder will be responsible for managing the company growth in terms of revenue, subscriber base, ROIs, and any other metric deemed necessary.
Manage and optimize User Growth, Subscription Growth, Advertising Revenue Growth, In-App Gifting Revenue Growth, Creators Economy Growth, Customer Acquisition Cost (CAC), Gross Margin, Churn, Customer Lifetime Value (CLV), Conversion Rates, Up-Sales/ Cross Sales.
Think strategically about how to grow the companys revenue and subscriber base.
Develop a long-term plan for the company and identify the steps needed to achieve its goals.
Think Strategically on how to use the company resources to their full potential to achieve the revenue target
Manage the daily operations of the growth marketing, commercial, and growth departments, set up goals, develop long-term plans and identifying the steps needed to achieve its goals
Oversee growth marketing and conversion campaigns, advertising, and promotion effectiveness.
Submit weekly Full Detailed Reports to the upper management
Develop strategies to improve employee productivity and satisfaction
Pay attention to user retention and success to have the company, in turn, become more user centric.
Measure and regularly analyze productivity and effectiveness, create market positioning and competitive advantages with a goal of continually improving and developing sustainable results
Run data analytics and weekly reports on insights
Brainstorm with other executives to develop innovative solutions to problems within the company
Bachelors degree in business administration or marketing or any other related field
MBA is recommended
At least 10 years of experience in a leadership growth role in a mobile app company
Previous subscription-based mobile app experience
Previous experience in attaining a minimum of +10Million users & +1M Subscribers
Previous video or audio streaming mobile app subscription experience
Previous experience in building strong growth models with creators
Excellent leadership and people management skills
Possess the key traits of a successful leader
Remarkable understanding of current market trends
Ability to work across a number of key activity areas that drive growth
Excellent communication skills and following up skills
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