The objective of any branding designer is to identify the brand message then work on various marketing tools, such as logos, typographic and brand identity that conveys the intended message, tone and personality of that brand.
The branding designer for DAMAC shapes the brand and how its presented to the public. In order to breathe life into a development and its brand, giving it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and strike a chord with the public.
The branding designer must also be able to create assets that showcase the brand in a engaging way like brochures, signage, packaging etc.
Managing campaign Brand identity from conceptual to visualisations into finished products
Strong creative thinking
Contributing to the brand strategies developed for client projects including ideas that demonstrate insight and innovation
Solutions that engage audiences; and expressions of thinking in words or images
Understanding the business case and/or client brief through research into the brand and its messaging.
Implementing the creative execution during the design stages of client projects, under the direction of a Creative Director
Collaborating with other communities including planners, account and project managers, artists and third-party suppliers such as copywriters, photographers, illustrators and animators to make all projects a creative and commercial success
Briefing and overseeing production while paying excellent attention to detail and to the DAMAC or Sub brand guidelines
Being capable of taking responsibility for owning, shaping, developing and delivering creative projects
Understand and solve design-orientated problems.
Clearly visualise and understand target audiences and create materials that will appeal to them.
Translate creative thinking into imagery and copy that retains and clearly expresses the initial ideas.
Keep creative elements under control in order to deliver them on brief, on time and on budget, often to tight deadlines.
Work comfortably both as part of a team and individually.
Brief and collaborate with a wide variety of individuals, inside and outside of your own organisation, including professionals, clients and staff.
Analytically assess marketing strategies and determine how effective they are.
Possess adequate design skills to create logos and other visual marketing materials.
Experience and Technical Knowledge:
6-8 years freelance or in brand agency of which 3+ years agency experience in the design, advertising or visual communications. Strong portfolio required.
Bachelor Degree in Communication Design or Fine Arts preferred.
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