Assistant Brand Manager Full Time

About the job
We are seeking a talented and dynamic Assistant Brand Manager to join our client from the aviation industry. As an Assistant Brand Manager, you will play a vital role in supporting the development and implementation of the brand strategy to enhance our airline’s presence and customer loyalty. This is a unique opportunity to contribute to shaping our brand identity and driving impactful marketing initiatives in the aviation industry.

Responsibilities

Collaborate with the Brand Manager to develop and execute comprehensive brand strategies that align with the airline’s vision, values, and business objectives.
Support the development and implementation of integrated marketing campaigns, ensuring brand consistency across all customer touch points.
Assist in conducting market research and competitor analysis to identify consumer insights, market trends, and opportunities for brand differentiation.
Contribute to the creation of compelling brand messaging and content for various channels, including digital platforms, social media, advertising, and customer communications.
Support the planning and execution of brand initiatives, including brand activations, sponsorships, partnerships, and events.
Monitor and analyze brand performance metrics, consumer feedback, and market trends to evaluate campaign effectiveness and make data-driven recommendations for continuous improvement.
Collaborate with cross-functional teams, including marketing, sales, customer experience, and creative services, to ensure consistent brand representation and alignment across all departments.
Assist in managing brand guidelines, brand assets, and brand governance processes to maintain brand integrity and consistency.
Stay up to date with industry trends, emerging technologies, and best practices in branding and marketing to identify new opportunities for brand growth and innovation.
Provide general administrative support to the Brand Manager and contribute to ad-hoc projects as needed