About the job
Senior Marketing & PR Manager (AWR Ventures) – Retail, Digital Marketing and PR:
The Senior Marketing & PR Manager is responsible for developing the marketing & PR strategy for each business unit within the Ventures portfolio in line with company objectives.
The role is accountable for the management of all marketing & PR for the Ventures Group and any subsequent activities within the marketing department.
Ensuring all direct marketing campaigns stay within budget working closely with GPD.
Plan, develop and execute all brand marketing strategies collaborating with each respective operational manager.
Create reports on marketing spend, keyword usage, PPC and advertised posts to drive online KPIs.
Assist with concept development, layout for design and production of marketing materials for store and online channels.
To control and execute the brands media projection online via social media channels and website.
Working with the CRM team, drive customer engagement through the use of personalized CRM messaging and weekly newsletters to maintain loyal repeat customers to both retail, digital and social media channels, increasing followers across all. Maintenance of the lead database ensuring all leads are fully qualified.
To build brand recognition in the GCC drive footfall to the retail, digital store and businesses to drive revenue.
Collate and share relevant Market research data with the management team and shareholders.
Collaborate with all marketing team members efficiently ensuring consistency of work standards across each campaign.
Coordinate with all internal parties to ensure accurate completion any required reports and paperwork, order confirmations and invoices.
Maintain an up-to-date Marketing calendar on a seasonal basis, in line with groups annual strategy.
Follow up and build relationships with brand ambassadors and influencers, enhancing relationships to build high levels of engagement for both retail and digital channels.
Working with Heads of Department and arrange photo shoots and create regular fresh creative content updates to enhance E-Commerce, Social Media and Retail channels etc whilst driving customer engagement.
KPIs
Sales vs Budget all channels
ROI on each marketing campaign
Footfall to Retail locations
Traffic to digital channels
Customer Value
Followers on Social Media Platforms
Customer Database acquisitions all channels
Managing the Marketing Plan within agreed Budget across all channels
Newsletter Subscribers
B2B Client database acquisitions
Qualifications / Experience / Competencies:
University Degree and/or Bachelors degree in Marketing or Business Administration
Must have at least 5 years UAE experience in retail marketing (preferably in fashion)
Strong proven track record with ability to drive footfall to store (preferably department store experience)
Marketing of global brands in FMCG, B to B, Brand development, Digital marketing, Retail Marketing, ideally for multiple networks and multiple markets
Outstanding communication, negotiation, and relationship-building skills with clients, partners, and stakeholders.
Linguistic Skills English: Excellent written, Arabic: preferable but not necessary
Excellent presentation skills
Strong analytical and strategic thinking skills.
Excellent leadership and team management abilities.
Proficiency in using marketing software and tools
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