Job Description
Summary :
To manage and drive sales performance for the C&G channel across the UAE through effective van operations, customer relationship management, trade negotiations, and market execution. The role ensures achievement of sales budgets, profitability, visibility standards, and long-term business growth while leading and developing the van sales team.
Key Accountability
Tactical
- Prepare annual sales budgets and monitor performance vs. targets and spends.
- Develop monthly forecasts and spend plans aligned with market analysis and business priorities.
- Lead BDA negotiations, key account agreements, and pricing approvals with Finance.
Operational (Core)
- Build and maintain strong relationships with key accounts (EPPCO/ENOC, Emarat, ADNOC).
- Ensure POP execution excellence, brand activations, and visibility in market.
- Conduct in-market visits to review sales execution, brand equity, and exposure.
- Manage van sales operations across the UAE including daily supervision and reporting.
- Monitor van profitability, productivity, damages, and expiry controls.
- Ensure timely acknowledgment and processing of sales orders.
Operational (General)
- Coordinate with Finance to ensure accurate payments, control on spends, and compliance with BDA terms.
- Prepare and review journey plans, visit frequency, and route efficiency using time-and-motion studies.
- Provide regular sales performance reports and market insights to management.
People Management
- Lead, coach, and motivate van sales teams for high performance.
- Deliver group training sessions and one-to-one coaching through route ride shadowing.
- Conduct performance reviews and develop succession planning within the team.
Skills
- Experience in Handling Key accounts including EPPCO/ENOC, Emarat, ADNOC
- 6+ years of experience in food & beverage sales and distribution, with strong exposure to van/channel sales operations
- Bachelor’s degree in a relevant field
- English , Arabic preferred
- Experience in Handling BDA negotiation
About The Business
We, Unitra Mets Group, are a dynamic and professional conglomerate, recognized as one of the fastest-growing Red Bull distributors in the Middle East and Africa, Asia has achieved a leading market status for Red Bull, ranking as the 4th largest per capita consumption market globally, operating under the umbrella of Mezzan Holding Co.
Mezzan Holding Co. Is a Prominent Food, Healthcare, And Consumer Conglomerate In The Middle East, Boasting a Distinguished Heritage Spanning Over 75 Years. With Its Headquarters In Kuwait, Mezzan Holding Co. Has Direct Operations In Kuwait, UAE, Qatar, Saudi Arabia, Iraq, And Jordan, And
■ Employs 8,500 individuals from over 50 nationalities
■ Distributes more than 34,000 Stock Keeping Units (SKUs)
■ Provides over 100,000 meals daily in Kuwait, Qatar, and the UAE through its catering services
■ Operates 130,000 square meters of food, beverage, and FMCG manufacturing facilities in Kuwait, Qatar, and the UAE
■ Represents some of the most renowned names in the FMCG and healthcare sectors